{"id":16163,"date":"2017-01-04T15:21:30","date_gmt":"2017-01-04T14:21:30","guid":{"rendered":"http:\/\/www.fredericmenguy.fr\/?page_id=16163\/"},"modified":"2022-06-08T10:14:22","modified_gmt":"2022-06-08T08:14:22","slug":"panned-products-marketing","status":"publish","type":"page","link":"https:\/\/www.fredericmenguy.fr\/en\/panned-products-marketing\/","title":{"rendered":"Panned products marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;0&#8243;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">new panned product<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; up=&#8221;7&#8243; down=&#8221;38&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">You&#8217;re launching a sugar, sugar-free or chocolate panned product ?<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;60&#8243; down=&#8221;10&#8243;][vc_column_text]<span class='q_dropcap square' style='background-color:#6e6259;color:#ffffff;'>W<\/span>hether you are an industrial manufacturer or a professional artisan, you need realible and recent information before launching a pannes product. Through his market knowledge of both French and international, <a href=\"https:\/\/www.fredericmenguy.fr\/en\/frederic-menguy-presentation\/\">Fr\u00e9d\u00e9ric Menguy<\/a> will enable you to direct your choices to increase your success probability. The realistic propositions are his power. Based on experience of your company, the people and the equipment, he always takes production problems into account :[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;40&#8243; padding_bottom=&#8221;90&#8243;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;]<div class=\"q_list number circle_number\">\n\t<\/p>\n<ul>\n<li>Production costs and time for added value<\/li>\n<li>Technical expertise needed<\/li>\n<li>Constraints of preservation and packaging<\/li>\n<li>Food and safety legislation<\/li>\n<li>Organoleptic quality<\/li>\n<\/ul>\n<p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#6e6259&#8243; padding_top=&#8221;60&#8243; padding_bottom=&#8221;60&#8243;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #e5a430;\"><strong>The search for marketing and production compromise<\/strong> is a priority in his approach<\/span><\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;10&#8243; down=&#8221;10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">When launching a new panned product, Fr\u00e9d\u00e9ric Menguy makes sure the compromise is accepted by all, from the marketing manager to the pan operators.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_image=&#8221;16418&#8243; padding_top=&#8221;650&#8243;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_image=&#8221;15168&#8243; background_color=&#8221;#f6f6f6&#8243; padding_top=&#8221;90&#8243; padding_bottom=&#8221;90&#8243;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">An example of problem solving<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; up=&#8221;7&#8243; down=&#8221;38&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Launch a range of naturally coloured candies<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;42&#8243; down=&#8221;15&#8243;][vc_column_text]<span class='q_dropcap square' style='background-color:#6e6259;color:#ffffff;'>T<\/span>he Marketing \/ Production compromise is particularly difficult to find. The consumer doesn&#8217;t want artificial colouring but nevertheless they want brightly coloured uniform and time resistant candy.<br \/>\nAlso before launching candy made with natural colouring, the following characteristics will have to be grasped :[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; down=&#8221;20&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;]<div class=\"q_list number circle_number\">\n\t<\/p>\n<ul>\n<li>Shades of colours and intensity requested<\/li>\n<li>Stability<\/li>\n<li>Unwanted taste<\/li>\n<li>Production cost<\/li>\n<\/ul>\n<p><\/div>[\/vc_column_inner][\/vc_row_inner][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; down=&#8221;30&#8243;][vc_column_text]By choosing adapted natural colourings which will withstand the constraints of the panning process, you will be able to reach objectives. Indeed we must take into consideration all the parameters of panning process (time, temperature, pH, light or metal oxidization, to only state the major ones.)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;97&#8243; padding_bottom=&#8221;50&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_separator type=&#8221;transparent&#8221; up=&#8221;10&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Selection of colourings<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; up=&#8221;7&#8243; down=&#8221;38&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Thanks to his experience in colouring chocolate or sugar panned products, Fr\u00e9d\u00e9ric Menguy will help you to reach the results wanted more efficiently.<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">He will be able to recommend natural colourings which are best adapted to your needs among the array of suppliers, free from any commercial links. Once choice has been made, he will be able to guide you in :<\/p>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; down=&#8221;20&#8243;]<div class=\"q_list number circle_number\">\n\t<\/p>\n<ul>\n<li style=\"text-align: left\">focus on colours<\/li>\n<li style=\"text-align: left\">batch testing implementation<\/li>\n<li style=\"text-align: left\">industrial implementation<\/li>\n<\/ul>\n<p><\/div>[vc_separator type=&#8221;transparent&#8221; up=&#8221;80&#8243; down=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16395&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_border_circle&#8221; qode_css_animation=&#8221;element_from_right&#8221; transition_delay=&#8221;0.3&#8243;][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; down=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;97&#8243; padding_bottom=&#8221;50&#8243; css=&#8221;.vc_custom_1654676057107{padding-bottom: 0px !important;background-color: #f6f6f6 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;18513&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_border_circle&#8221; qode_css_animation=&#8221;element_from_left&#8221; transition_delay=&#8221;0.3&#8243;][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; down=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_separator type=&#8221;transparent&#8221; up=&#8221;10&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Use our App-Lab<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; up=&#8221;7&#8243; down=&#8221;38&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Our Applicarion Laboratory can help you to develop new panned confectioneries.<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; down=&#8221;0&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.fredericmenguy.fr\/en\/application-lab\/#products\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#6e6259\" data-hover-color=\"#6e6259\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; margin: 0px 0px 0px 0px; background-color:#e5a430;\">Our laboratory<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;97&#8243; padding_bottom=&#8221;50&#8243; css=&#8221;.vc_custom_1654676061515{padding-top: 0px !important;background-color: #f6f6f6 !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;18513&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_border_circle&#8221; qode_css_animation=&#8221;element_from_left&#8221; transition_delay=&#8221;0.3&#8243;][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; down=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_separator type=&#8221;transparent&#8221; up=&#8221;10&#8243; down=&#8221;0&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Use our App-Lab<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; up=&#8221;7&#8243; down=&#8221;38&#8243;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Our Applicarion Laboratory can help you to develop new panned confectioneries.<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; down=&#8221;0&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.fredericmenguy.fr\/en\/application-lab\/#products\" target=\"_self\" data-hover-background-color=\"#ffffff\" data-hover-border-color=\"#6e6259\" data-hover-color=\"#6e6259\" class=\"qbutton  default\" style=\"color: #ffffff; border-color: #ffffff; margin: 0px 0px 0px 0px; background-color:#e5a430;\">Find out more about our laboratory<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class=\"call_to_action normal\" style=\"background-color: #e5a430;\"><div class=\"container_inner\"><div class=\"two_columns_75_25 clearfix\"><div class=\"text_wrapper column1\"><div class=\"call_to_action_text \" style=\"\">\n<h3><span style=\"color: #ffffff\">Are you launching a new sugar, sugar-free or chocolate panned product ?<br \/>\n<\/span><\/h3>\n<\/div><\/div><div class=\"button_wrapper column2\"><a itemprop=\"url\" href=\"https:\/\/www.fredericmenguy.fr\/en\/contact\/\" class=\"qbutton white \" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff;\" data-hover-background-color=#ffffff data-hover-border-color=#ffffff data-hover-color=#e5a430>Contact Fr\u00e9d\u00e9ric Menguy<\/a><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_single_image image=&#8221;15424&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;15&#8243; padding_bottom=&#8221;0&#8243; css=&#8221;.vc_custom_1481193903771{background-color: #e5a430 !important;}&#8221;][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#ffffff&#8221; padding_top=&#8221;90&#8243; padding_bottom=&#8221;0&#8243;][vc_column][vc_column_text] new panned product [\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; up=&#8221;7&#8243; down=&#8221;38&#8243;][vc_column_text] You&#8217;re launching a sugar, sugar-free or chocolate panned product ? [\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;60&#8243; down=&#8221;10&#8243;][vc_column_text]hether you are an industrial manufacturer or a professional artisan, you need realible&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-16163","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing advice for launching your new panned products - Fr\u00e9d\u00e9ric Menguy, pan coating expert.<\/title>\n<meta name=\"description\" content=\"Launch your new sugar, sugar-free or chocolate panned products with Fr\u00e9d\u00e9ric Menguy to guide you and to increase your chance of success \u2013 Montauban - France\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fredericmenguy.fr\/en\/panned-products-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing advice for launching your new panned products - 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